Your work is going to fill a large part of your life, & the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking, & don’t settle. As with all matters of the heart, you’ll know when you find it. // Steve Jobs
Today’s post is one I’m particularly excited about. A few months back, Canberra, Australia-based bridal designer Hannah reached out to me to help her rebuild the website for her beautiful bespoke bridal accessory boutique, La Belle (originally named Three Sunbeams).
I think this project is one that is extra important because it brings up the concept of rebranding, as well as being able to adjust & adapt your business plan as you grow. You may notice as you scroll through the post that the overall look for the project changed part of the way through as the brand’s vision became a bit more defined. Because this is a challenge many entrepreneurs face, I am excited to talk a little bit about this process, so read on, friends!
I’ll be sharing both the original concepts & mood board Hannah & I designed for Three Sunbeams (below), as well as a look into the transitionary process where Hannah decided to make the leap to change the name & direction to the new concept of La Belle. Though I was so sad I wasn’t able to take on the rebrand side of the La Belle project, the lovely Kate of Fifth Avenue Design Co did such an amazing job & I’m excited to be featuring her work here too! 🙂
Originally named Three Sunbeams, Hannah had contacted me months earlier expressing her concerns from that her old site simply wasn’t meeting her needs anymore. Some of her original design elements more closely matched her first concept of her business – However, as her style became more & more defined, she was finding there was a disconnect between her ideal vision, the experience she was providing her customers, & what was being communicated with the old site & brand.
As we started into her project & went through the initial briefings of the website project, we worked on really defining the style for the Three Sunbeams brand. We went with something that was elegant, romantic, & visually stunning, spending extra time perfecting the mood board, color palette, & overall vibe in order to really get clear on the brand aesthetic. After our project brief & mood board design, we drafted up the initial website design mockups & went to work setting up the new site. We kept with a really clean, seamless design, sticking to classic, soft typography & using a lot of light greys, cream, & taupe, with just a hint of a soft blush.
As many business owners have encountered (myself included!), sometimes as a business plan becomes more & more defined, we often find that the look we’d envisioned when we started doesn’t end up matching well with where our business grows. I’ve found that part of being an entrepreneur means learning how to evolve & adapt to new ideas, a changing market, & an ever-improving vision as our dreams become clearer.
This exact phase came to light during my project with Hannah. Though at the beginning of the project, the concepts we’d designed closely matched the vision she’d originally had for her brand, as we went on, she came to realize that she had a deep desire to change the direction of her company, including changing the name for something that resonated more deeply with her vision.