Brand + Website Reveal | Blush Beauty & Co.

This beautiful salon opened this week so we can finally share all the details about this feminine brand, complete with collaborative hand lettering from Flora Calligraphy Co!

When we first talked with Sam, she expressed her dream of creating a friendly, warm, welcoming place where women can come & feel confident – rather than worrying about judgement or gossip!  We resonate so much with her vision of helping to empower women to be their strongest selves & were so thrilled to play a small part in bringing this to life.

One of our biggest priorities was creating a visual brand that communicated that same feel – with everything from her logo to her website & everything in between.  We kept the brand feeling feminine, fresh & bright, to match the concept for their physical location that features beautiful exposed brick, modern chandeliers, & cool industrial elements.

Scroll to see all of the details or visit Blush Beauty & Co.‘s gorgeous new website!


Plus!  Anyone in the Northern Utah area should go check out this beautiful new salon in downtown historic Ogden.  Connect with them on Instagram @blushbeautyandco!


Love this project?  Let us know in the comments below or contact us to chat about branding your business!



Brand Reveal // ZoZu Baby

ZoZu Baby Logo-11

I’m so thrilled over the launch of the refreshed ZoZu Baby branding & her shiny new website!  Sandy reached out to me looking to give her brand a fresh update & build something that could really bring her shop to the next level.

She started ZoZu Baby back in 2013 after the birth of her daughter Zoey.  She searched for beautiful, simple accessories for her new baby & decided to try her hand at making her own – Thus, ZoZu Baby was born.

Sandy’s vision for ZoZu Baby has been to really appeal to the everyday mom & kids, while creating bows & accessories that can make playtime stylish, yet still functional & fun.  As the vision for her branding developed, we really wanted to create something that was fun, playful, & bright, but that still felt modern & clean.


Design Concepts-01
After we narrowed in on the direction for the brand & began working with some different logo concepts, we played around with a few different variations until we got the combination just right.  Sandy ended up going with a logo that evoked the feeling of play & movement but with a smooth style of lettering that won’t quickly be outdated or too trendy.


Brand Reveal // Armelle Blog

Armelle Blog-01

If you aren’t already following Armelle Blog, you should be!  Caroline features amazing recipes, fabulous DIY projects, home decor inspiration, party planning tips, & more – Plus, she has such beautiful, fun, classy style that everything she does is to die for.  We wrapped up her project a couple months back & I’m excited to share it with you on the blog!

Caroline has been blogging for years but reached out to me a while back about really creating something that represented her bright, clean style perfectly.  She had expressed the feeling that her blog’s old aesthetic was holding her back from really being able to portray Armelle Blog the way she dreamed – so we set to work to bring this vision to life.


Brand Mood


She had already been collecting a lot of color & style inspiration on Pinterest & invited me to share those boards as we discussed her project.  I was hooked pretty much immediately!  Her pins were fresh & colorful with lots of light, white spaces, & pops of fun, bold color.  She told me that she really wanted something that really evoked feelings of happiness so that visitors to her blog feel welcomed & cheerful so this was really a primary focus from day one with her project.


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