I’m so thrilled over the launch of the refreshed ZoZu Baby branding & her shiny new website! Sandy reached out to me looking to give her brand a fresh update & build something that could really bring her shop to the next level.
She started ZoZu Baby back in 2013 after the birth of her daughter Zoey. She searched for beautiful, simple accessories for her new baby & decided to try her hand at making her own – Thus, ZoZu Baby was born.
Sandy’s vision for ZoZu Baby has been to really appeal to the everyday mom & kids, while creating bows & accessories that can make playtime stylish, yet still functional & fun. As the vision for her branding developed, we really wanted to create something that was fun, playful, & bright, but that still felt modern & clean.
After we narrowed in on the direction for the brand & began working with some different logo concepts, we played around with a few different variations until we got the combination just right. Sandy ended up going with a logo that evoked the feeling of play & movement but with a smooth style of lettering that won’t quickly be outdated or too trendy.
We built her website to reflect this & really focused on drawing people in to the site. We used fun typography & brightly colored imagery to keep everything on-brand & added custom buttons & elements around in the homepage sliders & other areas.
As a part of this project, Sandy made the leap from Etsy over to her own website, so the shop portion of the site was a really big focus for us as we aimed to keep things easily accessible & simple to navigate.
From the beginning, Sandy expressed how important it is to her to be building lasting personal connections with her customers & readers. To accomplish this, we included a Babe of the Week section to feature customers & their stories, & a few elements in her About sections where she could share a little bit more about her (There’s even a little bio about her behind-the-scenes husband / business partner!)