Paper Ave was wrapped up a while back but I never had a chance to share it on my blog – however, this is one project that still stands out in my mind as it was one that really allowed me to feel inspired & inject a lot of creativity into. Donna Tran is the creator of Paper Ave & she specializes in gorgeous, handmade paper flowers & gift embellishments. When she reached out to me last year, she expressed that she was ready to really take her business to the next level & was ready to build up her brand & web presence.
Our styles really aligned from the beginning, so we were able to hit the ground running with the design work. We really wanted to infuse the vibe & mood of her brand into each piece of her branding & website into something that was classic yet feminine, clean yet fun, & most of all, beautiful. One aspect that we really wanted to include was some sort of circular mark – As many of her flowers & embellishments are a circular shape, we thought it would have a lot of meaning & representation to include this in the design work through the shapes we utilized both in the flowers & in the submark design.
By the time we reached Revision 2 of the project, Donna had a really clear vision for what she wanted design-wise so we played around with a few different elements & variations. Many of these made it into the final branding board & we were able to pull bits & pieces to develop something that perfectly exemplified her company.
We built the Paper Ave website on SquareSpace & really wanted to create something that was clean, easy to navigate, & really led the way for the images of her work to do the talking. We made sure to feature a lot of her very best work around the site while still pulling in elements from her branding design.
One thing that was very important to Donna from the start was to make sure that her site would be easily navigable, even as her company grows. One of the ways we were able to accomplish this was to categorize the different product types so that customers could easily find what they were looking for.
By the end, we had created a really cohesive, solid brand from start to finish, that was also able to tell the story of her brand & her style. Let me know what you think & share any comments below!