I am so beyond excited to share this project with you! Emmy is one of my best friends & we collaborate a lot with one another, so it’s been extra-special getting to work on her branding. Because her business & style has evolved so much over the past year, we really wanted to create something that would communicate this well & narrow in even further on her target market.
As we began to brainstorm the different elements of her brand, we experimented with a few different styles & color palettes that we both really liked. We drew a lot of inspiration from her work & editing style which features lots of cool hues & “icy” tones, which led us to this cool, muted palette of greys & blues (that I’m still absolutely swooning over!).
Throughout the brainstorming process, we had a few things we knew for certain – Emmy really wanted a logo that had both an classic editorial style & a clean, minimalist vibe that would appeal to her specific market, as well as a color palette & overall aesthetic that felt luxurious & modern.
I spent a lot of time sketching out differing logo concepts for her to check out so that we could really nail down the overall direction for her design work. We played with a few different concepts for her logo, determined the overall style we wanted to go with it, & tweaked them until we found the one that fit her brand perfectly!
From start to finish, we worked to design something that would allow her work to speak for itself & portray emotion without an overly cluttered brand distracting from this – Each piece of this design work was meticulously designed as a way to accomplish this & compliment her imagery.
I’m so in love with how everything turned out & feel it really fits her brand perfectly.
What do you think? Share your feedback in the comments below!
Interested in brand design like this? Ready to make 2016 your best year in business yet?
Contact me today & let’s chat about booking your project! xoxo!