What better way to start out 2016 than with some gorgeous new branding for New Zealand-based wedding blog, Chic Vintage Brides?! We have been working on this project for a few months & I am so proud of the way that it’s all come together. When the lovely Amy Elsworth, founder of CVB, approached me about her brand project, she explained that she had tried so many different routes for the design of her brand – hired illustrators, other designers, & tried the DIY route – & nothing felt right or meshed well with her amazing style.
When we began brainstorming for her design work, Amy expressed that she wanted something that was romantic, chic, & vintage-inspired, without feeling too dated or era-specific. This was a bit of a challenge for me so while creating the mood board, I tried to pay extra attention to the small details – combining soft, romantic textures with a few vintage-feeling pieces & images. We also chose a color palette that complimented this vision well but that still gave off a feminine feel.
In designing the new Chic Vintage Brides logo, I took a lot of time to study the design work she had used or had designed in the past & broke down the elements of each that just weren’t working for the brand. She had previously had this gorgeous artwork done for her brand that we both loved, but it was tricky to fit the black & white beauty into the soft, elegant aesthetic she was dreaming of for the brand. I played around with it a bit & made a few subtle changes so that it had a softer overall color palette which really helped it to compliment the rest of her work.
After researching & studying the logos Amy had used or had designed in the past, I developed four logo concepts, paying careful attention to script that had a slightly vintage look without going too over the top. We made some changes to one of the original concepts, but ended up going with this design – something that felt romantic & vintage but that also appeals to the modern bride.
We spent some time developing the remainder of her marketing material including her print collateral of business cards, letterhead, & note card designs. We developed a botanical floral print to help tie the brand in with the illustration but erred on the modern side by keeping the pattern fairly monochromatic.
Toward the end of our project as Amy was working to implement her new brand into the CVB blog, she approached me asking if I would be able to help her with some of the site styling, along with a few buttons & graphics for various places around her site. I mocked up a few pages of design work for them & her talented husband put it all together onto her brand new blog.
The site launched today & I am so excited about it! Watching new brands launch is truly one of my favorite parts of this job – & I can’t think of a better way to kick off 2016! What do you think of the new Chic Vintage Brides brand? Make my day & share your thoughts & feedback in the comments below.
Interested in brand or web design like this? Ready to make 2016 your best year in business yet?
Contact me today & let’s chat about booking your project! xoxo!